Teen Drivers Participate in Safe Driving Competition
Cambridge Mobile Telematics and Teens in the Driver Seat® partner to promote safer driving among a new generation of drivers
CAMBRIDGE, Mass.–(BUSINESS WIRE)–Cambridge Mobile Telematics (CMT), the world’s fastest growing telematics provider, has announced a partnership with ‘Teens in the Driver Seat®’ to host the Safest Young Driver competition. From April 16 through May 31, drivers aged 15 through 24 can use CMT’s DriveWell app, receive feedback on their driving habits, and compete against each other for the safest driver title to win prizes like gift cards and electronics.
Car crashes are the number one killer of teens in America and what’s more, for every American teen killed in a car crash, 100 more are left injured. Teens in the Driver Seat® (TDS) was developed by the Texas A&M Transport Institute in 2002 with the goal of creating a peer-to-peer safety program for America’s youth. This competition leverages the extensive network of schools and student teams established by the TDS Program over the last 15+ years and is designed to encourage teens to drive their best every time they are behind the wheel, and avoid poor driving behaviors, including distractions from cell phones and other passengers, driving at night and speeding.
By downloading the DriveWell application to their phones, teens participating in the safe driving competition receive feedback on behaviors like phone distraction, hard braking, hard acceleration, fast cornering and at-risk speeding.
“We’re excited to partner with Teens in the Driver Seat to highlight the importance of safe driving among the new generation of drivers,” said Hari Balakrishnan, Founder and Chief Technology Officer at Cambridge Mobile Telematics. “We’ve seen significant improvement in driving habits around the country thanks to city-wide safe driving programs in Boston and Seattle, and look forward to extending this movement across generations, as well.”
The grand prize for the four safest young drivers, based on overall driving score, will include Whataburger for a year, a virtual reality headset and two Amazon Echo Dots. Drivers who have received the top leaderboard rankings for no distraction, safe speed, safe braking and safe acceleration will also receive $200 Visa gift cards.
“Partnering with CMT allows us to leverage the technology these teens already use to encourage better driving,” said Russell Henk, creator and Program Manager of Teens in the Driver Seat. “Taking advantage of their familiarity with their smartphones is a great way to turn potential danger into a solution, making the roads safer one young driver at a time.”
To learn more about CMT’s complete telematics and behavioral analytics solution, visit www.cmtelematics.com/drivewell.
About Cambridge Mobile Telematics
Cambridge Mobile Telematics (CMT) makes roads and drivers safer around the world. Founded in 2010 by two MIT professors and experienced entrepreneurs, CMT pioneered telematics for behavior-based insurance (BBI) and deployed the first solution to provide both traditional vehicle-centric UBI and BBI. With over 35 customers in 20 countries, CMT has a proven record of changing driver behavior: an average reduction of 35 percent in phone distraction, 20 percent in hard braking, and 20 percent in at-risk speeding all within less than 30 days of using the program. For more information, please visit cmtelematics.com and follow on Twitter @cmtelematics.
Corporate Ink for Cambridge Mobile Telematics
Kate Bachman, +1 617-969-9192