COUNTRY Financial Partners With Cambridge Mobile Telematics to Empower and Reward Their Safe Drivers
COUNTRY Financial policyholders are now able to maximize their savings through safe driving
By Kalli Curtiss
CAMBRIDGE, Mass.–(BUSINESS WIRE)–COUNTRY Financial® has announced a partnership with Cambridge Mobile Telematics (CMT), the global leader in smartphone telematics, to launch COUNTRY Financial DriverIQ, an innovative program that provides feedback on driving behavior and provide discounts to safer drivers.
COUNTRY Financial DriverIQ is powered by CMT’s DriveWell technology to accurately measure risky driving behavior. The app uses smartphone sensors, privately shared between client and COUNTRY Financial only, to measure speeding, harsh braking, sharp turns, acceleration, and phone distraction. After a trip is recorded, drivers receive instant feedback on how to improve their driving and earn rewards for good scores. CMT’s research shows that data has found that people who regularly engage with the app and record trips achieve long-term behavior change, and become better drivers, and significantly reduce their auto insurance costs.
“We’re excited to partner with CMT, the world leader in smartphone telematics, to begin launching COUNTRY Financial DriverIQ starting this month,” said Felipe Teixeira, National Auto Product Director at Country Financial. “We’re using this innovative technology to keep families safe on the roads and provide feedback to make every driver that uses the app better. This performance-based program provides drivers data on their driving behavior, truly putting our clients in the driver’s seat when it comes to positively impacting their community, as well as their premium.”
“COUNTRY Financial has built a great app that builds on their great brand; COUNTRY Financial DriverIQ uses a combination of engagement, discounts, and high-quality analytics,” said Ben Bowne, Vice President of Global Sales & Partnerships at CMT. “We are excited to work together with COUNTRY Financial to offer drivers incentives to improve their driving by reducing risky driving behaviors, making our roads safer.”
With this program, family members have the ability to see each other’s driving behaviors and scores in the app. This visibility allows policyholders to address risky driving behaviors and improve driving habits for all family members.
The app allows clients to control their auto insurance premiums by improving their driving habits, enabling drivers to leverage their safer driving to get their maximum discount. With the COUNTRY Financial DriverIQ app, policyholders earn a 10% discount upon enrollment for their first policy period, and have the ability to receive up to a 25% discount off of their auto insurance premium at policy renewal. The app is unique in that it provides feedback at the end of every trip – including the driver’s current discount achievement, and what they’re on track to save at renewal. This detailed trip feedback also includes weekly summaries with gamification features (leaderboards, trends, streaks, etc.) that help drive engagement with the program, resulting in driving behavior improvement.
COUNTRY Financial surveys clients to gain a better understanding of what clients want from their insurance provider. As a result of this research, COUNTRY Financial began a pilot in 2019 and COUNTRY Financial DriverIQ was created to serve clients with their very own auto insurance preferences. COUNTRY Financial DriverIQ is expected to be available in 18 states by the end of the year. More information on the program can be found at countryfinancial.com/driveriq.
About COUNTRY Financial®
COUNTRY Financial serves about one million households and businesses throughout the United States and offers a full range of financial products and services from auto, home, business, farm, and life insurance to retirement planning services, investment management, and annuities.
About Cambridge Mobile Telematics
CMT is the world’s largest smartphone telematics provider, powering 65 programs around the globe with leading insurers, automotive manufacturers and mobile network operators. Using mobile sensing and IoT, machine learning, and behavioral science, CMT’s telematics platform measures driving behavior to empower driver improvement and reduce risk, provides instant crash alerts and roadside assistance to drivers in need, and creates a smooth connected claims process to reduce costs and improve efficiency. CMT has more drivers on the roads, analyzes more data, enables smarter choices, and gets better results. To learn more, visit www.cmtelematics.com.