The Green Insurer Partners with Cambridge Mobile Telematics to Launch Car Insurance that Rewards Responsible Driving

The Green Insurer helps drivers understand how their driving behaviour affect their carbon emissions
December 6, 2023

LONDON, 6th December, 2023 – This week, The Green Insurer, a pioneering car insurance provider committed to reducing drivers’ impact on the environment, launched a new car insurance product that rewards customers for driving responsibly. The Green Insurer calculates a driver’s carbon footprint by analysing driving data and fusing it with information about their vehicle. Cambridge Mobile Telematics (CMT) powers the service with driving data captured from smartphone sensors, which is transformed into driving and sustainability insights with artificial intelligence. Drivers can understand the environmental impact of every trip they take.

“At The Green Insurer, we believe in harnessing the power of analytics to inspire sustainable driving habits and incentivise individuals to make a positive impact on our planet,” said Paul Baxter, CEO of The Green Insurer. “Our partnership with CMT is a testament to our commitment to use the most accurate and reliable data provider in order to provide true driver feedback and make a real difference.”

UK drivers want more sustainable insurance options — a recent CMT report on sustainable insurance found that 84% of UK drivers are concerned about climate breakdown. As a result, 76% of UK drivers say they would download their insurer’s app to reduce their carbon emissions and fuel consumption. CMT’s data shows that drivers participating in sustainable auto insurance programs are three times more engaged and save over £400 per year in fuel costs. The Green Insurer addresses this growing market need across the UK. 

“Connected insurance provides drivers with an incredible amount of value, with a breadth of options they care about. From reducing carbon emissions to saving money on fuel, to getting life-saving help after a car crash, to discounts on insurance, there’s something for everyone,” said David Morse, Chief Customer Officer for CMT. “Safe driving is sustainable driving. We’re looking forward to working with The Green Insurer to improve road safety in the UK while empowering drivers to reduce carbon emissions.”

The Green Insurer has undergone rigorous scrutiny to ensure that every aspect of its offering is sustainable and contributes to carbon footprint reduction, like mandating the use of recycled parts for repairs. The program is underwritten by a consortium of leading insurers who have significant experience in connected insurance and share a commitment to making car insurance more sustainable. 

The Green Insurer is designed for drivers of all ages who want to reduce their carbon footprint. Consumers can find The Green Insurer on price comparison websites in the UK today or visit:


About The Green Insurer

The Green Insurer is a purpose-driven company that strives to give customers a genuine option to easily buy green motor insurance.

Founded in 2023, the company offers eco-friendly, carbon offset car insurance to drivers who want to help the environment and those motorists whose mileage might be low.

The company believes its innovative insurance is unique in the UK motor insurance market in that all the carbon from its customers vehicles is offset. The Green Insurer App enables insured customers to track their journeys, monitor their driving habits and view their Green Driving Score. Within the App and the online customer portal, customers can see their reward ‘Leaves’ grow and can exchange their ‘Leaves’ for eGift vouchers to spend with well-known brands.

The company has entered into the B Corp Certification process, which holds organisations to the highest standards and makes them accountable for their business actions. The Green Insurer are authorised as a B Corp pending company, which is designed for companies who have been trading for less than one year.

The Green Insurer team has been chosen because they align with the company’s values and mission and are 100% homebased to avoid the carbon cost of running an office and the emissions created by commuting.

For more information, visit or follow The Green Insurer on Linkedin, Facebook, Twitter, and Instagram.

About Cambridge Mobile Telematics

Cambridge Mobile Telematics (CMT) is the world’s largest telematics service provider. Its mission is to make the world’s roads and drivers safer. The company’s AI-driven platform, DriveWell®, gathers sensor data from millions of IoT devices — including smartphones, proprietary Tags, connected vehicles, dashcams, and third-party devices — and fuses them with contextual data to create a unified view of vehicle and driver behavior. Companies from personal and commercial auto insurance, automotive, rideshare, smart cities, wireless, financial services, and family safety industries use insights from CMT’s platform to power their risk assessment, safety, claims, and driver improvement programs. Headquartered in Cambridge, MA, with offices in Budapest, Chennai, Seattle, Tokyo, and Zagreb, CMT measures and protects tens of millions of drivers across the world every day. Learn more at