Personalizing the future of auto insurance
Property Casualty 360
By Katherine Wellman, vice president of product at Cambridge Mobile Telematics
The days of the “one size fits all” model in the auto insurance industry are dwindling as demand for a more personalized experience grows. When shopping for auto insurance, more and more people want to be treated as individuals with unique driving behaviors that vary by contextual situation — not as a statistic. Smartphone telematics, big data and artificial intelligence are making personalized auto insurance more possible today.