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Liberty Insurance Partners With Cambridge Mobile Telematics to Bring Safe Driving Contest App to Singapore [PR Newswire]

October 13, 2016

Behavior-based smartphone app encourages responsible driving

Liberty Insurance, a general insurance company in Singapore wholly owned by Liberty Mutual Insurance Group, and Cambridge Mobile Telematics (CMT), a leading global telematics technology provider, partner to bring a behavior-based telematics program and first-of-its-kind driving competition to Singapore. The Singapore’s Best Driver Challenge is open to all Singapore residents and one lucky winner could receive free fuel for a year.

The app, known as DriveWell, automatically runs in the background to measure driving skills in five key categories: braking, acceleration, cornering, speeding, and phone distraction. Each trip is logged and trip summaries are displayed with mapped routes complete with identified events and an overall driving score. In addition, app users can invite friends to their leaderboard, receive badge achievements and get driving tips based on performance.  Drivers can compete for weekly prizes including fuel vouchers and Automobile Association of Singapore memberships, as well as a grand prize giveaway.

According to the Singapore Department of Statistics, there are about 8,000 traffic-related injuries each year in the country. A serious concern is an increase in reckless and dangerous driving incidents, up 50% from 2014 to 2015 according to police authorities in Singapore. This competition is aimed to encourage Singapore residents to drive safer and more responsibly.

“By becoming more aware of their behaviors, drivers can learn to be safer behind the wheel. Singapore’s Best Driver Challenge is an innovative way to make safe driving fun and exciting. Drivers can get useful feedback and driving tips, see how they compare with other drivers, and challenge their friends,” said Chang Sucheng, Chief Executive Officer of Liberty Insurance.  “Collaborating with CMT allows us to bring advanced technologies to the Singapore community, reward the safest drivers, and make our roads safer for everyone.”

CMT is a pioneer and the world’s leading provider of smartphone-based telematics solutions. With a mission to make roads safer by making drivers better, the DriveWell program from CMT has a proven record of improving driver behavior: an average reduction of 35% in phone distraction, 20% in hard braking, and 20% in at-risk speeding, all within less than 30 days of using the program.

“CMT has launched successful behavior-based programs for safe driving in 14 countries using mobile apps like DriveWell. Behavior awareness, especially tied to incentives, is an effective way to change driving performance,” said Hari Balakrishnan, Chief Technology Officer at CMT. “By partnering with Liberty Insurance, we are delighted to bring this innovative approach to make Singapore’s roads safer by making drivers better.”

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