The Arbella Insurance Group (Arbella) and Cambridge Mobile Telematics (CMT) have launched a driving app for all residents of Massachusetts and Connecticut with the intention of changing driver behaviour and improving safety through real-time feedback, personalised data and insights and gamification.

Called Wheel Focused, it provides feedback on rapid acceleration, hard braking, sharp turns, speeding and phone distraction while logging trips and presenting feedback after the journey is completed.

Wheel Focused uses CMT’s DriveWell system, which comes with a complete telematics and behaviour analytics solution. It includes battery-efficient detection, a data collection and processing engine and big data analytics.

Hari Balakrishnan, chief technology officer at CMT, said: “Smartphone telematics programs advance driver behaviour better than any other option available. The feedback and gamification opportunities that smartphones provide help engage users and encourage them to make better decisions behind the wheel. Through this partnership with Arbella, we will improve driver behaviour and ultimately make our roads safer.”

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