Are you concerned about the safety of your teenager behind the wheel? Or soon-to-be-teenager? Recent data shows that your concerns are not baseless. Car crashes remain the number one cause of deaths for U.S. teens, killing more teenagers than homicide, suicide, and disease combined. According to the National Safety Council, the rate of crashes for 16-19 year-olds is four times higher than that of 35-54 year-olds. Most of this risk can be attributed to inexperience and distraction.
This raises the question: How do we keep our teenagers safer behind the wheel? Smartphone telematics programs help by providing in-app feedback to drivers regarding their driving behavior on key metrics such as phone distraction, harsh acceleration, at-risk speeding, hard braking, and cornering.
CMT’s DriveWell Family Sharing enables families to share driving information so parents can see their kids’ driving habits and know where, along a route, they were distracted by a phone or sped around a sharp corner. This information arms parents with real data so they can effectively coach their kids to stop aggressive and distracted driving habits.
Being able to share feedback on one another’s driving behavior will nurture safer driving ethics within the family. Parents will be able to reward their kids for maintaining a high driving score. Drivers within the family will be able to compete with one another to win the title of Safest Driver in the family. This will lead to long-term improvements in driving behavior.
With DriveWell Family Sharing, insurers can offer a UBI/BBI program helping to instill safe driving habits for the entire family. This is a win-win for everyone! A deliberate effort among an entire family to drive safer will result in fewer teen (and parent) driving injuries, deaths, and auto claims. Also, such a program will engage parents and drive greater customer loyalty. Above all, sustainable improvements in driving behavior for younger drivers will result in long-term profitability, ensuring higher Customer Lifetime Value (CLV).