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An engaging user experience improves driving behavior

By February 2, 2017 No Comments

At Cambridge Mobile Telematics, we believe that the user experience is essential for a successful mobile telematics program. We found that even after 200 days of usage, the average user still shows a reduction of more than 25% in both phone use and hard braking, and the best 25% of drivers still show a 2x reduction in braking and a 3x reduction in phone use.

Dynamic content and competitive features are key components to increasing app usage. DriveWell engages users through in-app gamification such as leaderboards, achievements, and social media integration, in addition to compelling trip feedback and intuitive event scoring.

  • The leaderboards encourages users to challenge friends, colleagues, and family members, and compete for top rankings in the app
  • Enhanced trip information offers full-screen maps and star ratings for each drive
  • Achievement badges and/or rewards for top-rated drives nudge drivers to change unsafe behaviors in an engaging way 
  • Through push notifications and in-app messaging, speak directly with your user encouraging them to drive safer, take advantage of promotions, and invite friends
  • Social features allow users to share their scores and achievements and to interact with other drivers in a unique way

drivewell-screens

Deliver an engaging user experience with DriveWell.

Visit our blog post to learn how incentives and rewards can encourage safe driving.