CMT is helping to end distracted driving

By January 4, 2017 February 27th, 2017 No Comments

Cambridge Mobile Telematics (CMT) makes roads and drivers safer around the world. CMT pioneered smartphone telematics for behavior-based programs and developed DriveWell, a complete telematics and behavioral analytics solution, providing powerful feedback and incentives to improve driver safety while increasing user engagement.

CMT’s data, based on nearly 1,000 verified real-world crashes, tens of thousands of near crashes, and more than a billion miles of driving with CMT apps, shows drivers in a crash have 3.0x more excessive speeding, 3.4x more phone distraction, and 1.8x more hard braking activity. American drivers, in general, are significantly distracted by their phone on nearly 31% percent of all drives. Moreover, 29% of all phone distractions occur at a dangerously high driving speed of over 56 mph.

cmt-week2-chartDriveWell reduces distracted driving. DriveWell users show a significant and sustained reduction in phone use while driving and in the number of hard braking events. Specifically:
  • The average reduction in phone distraction is 35% in 30 days. The reduction persists even over 180 days.
  • Hard braking reduces by 20%.
  • The mean reductions are noteworthy, but in addition, the top 15% of drivers are distracted by their phone 40% less than the average driver, and have 50% fewer hard braking events.
These improvements don’t just reflect in the numbers, but in real testimonials from our users. Here are a few messages we have received recently:
  • [The app] is a great challenge that I enjoy daily now. There is no question that my driving behavior has been modified knowing that your app is keeping an eye on me!
  • I am amazed at how good this app is technically and beneficially. Thank you for it; I’ve become a better driver with its help.
  • I enjoy the app cause it keeps my mind even more in that space of being mindful of everything I need to do as a driver.
  • I have to admit something that I’m not proud of. I have been a distracted driver. I could come up with excuses as to why, but they would just be lies…. When I started, it was hard to realize that I needed improvement, but the numbers didn’t lie. However, I am happy to report that all my areas of driving have improved and my stress level, on the road, has been drastically reduced! I still have my moments and people that drive slow in the passing lane STILL drive me nuts, but I know I’m a safer driver now and if you practice something long enough, it becomes a habit. Good or bad. Thankfully, this old dog is breaking bad habits and creating good ones and everyone is better for it. This is one of the “badges” I earned, of which I am particularly happy. (I’m actually up to 30 trips without picking up my phone!) Mission Accomplished!
Attach your brand to an important mission: to make roads safer by making drivers better.
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