DTRIC Launches 2025 Drive Aloha Challenge to Keep Hawai'i Drivers Safe

HONOLULU, HI – Buckle up, Hawai‘i, it’s time to show off your safe driving skills. DTRIC Insurance is bringing back the Drive Aloha Challenge for a third year, giving drivers the chance to win big by making good choices behind the wheel.
From Aug. 1 through Aug. 30, residents across Hawai‘i can enter the competition by downloading the DriveWell Go app developed by Cambridge Mobile Telematics (CMT), the world’s largest telematics service provider. The app measures driving safety, gives participants points for safe driving habits, and provides feedback after every trip. The top three safest drivers will take home cash prizes, including a $2,500 grand prize, $1,000 for second place, and $500 for third.
“We launched Drive Aloha to make our roads safer,” said Takuya (Taku) Mitsueda, president and CEO of DTRIC Insurance. “There have been 45 traffic-related deaths on Oʻahu so far this year, up from 22 at this time last year. That should concern all of us. The Drive Aloha Challenge encourages safer driving habits through friendly competition and a shared commitment to protecting our communities.”
“DTRIC’s Drive Aloha Challenge turns safe driving into a community-wide movement,” said William V. Powers, Co-Founder & CEO of CMT. “Hawai‘i drivers are showing that safety isn’t just an individual decision, it’s a collective mission. We’re proud to support DTRIC as they continue to raise awareness, reduce crashes, and make real progress on road safety.”
To enter, participants must be 18 or older with a valid Hawai‘i driver’s license. After downloading the DriveWell Go app, users join the challenge with token code 134617. Drivers score safe driving points based on key driving behaviors: rapid acceleration, harsh braking, hard cornering, speeding, and phone distraction. The app is available for download on iOS (Apple App Store) and Android (Google Play).
To be eligible for prizes, participants must join during the contest period and complete at least 30 trips and 150 miles by 11:59 p.m. HST on Aug. 30.
Winners will be announced on Sept. 4 at www.dtric.com/drivealohachallenge.
Launched in 2016, Drive Aloha is DTRIC’s community-wide initiative that encourages all roadway users —drivers, cyclists and pedestrians — to be more courteous and alert. Supporters can take the Drive Aloha safety pledge at www.drivealoha.com to show their commitment to safer roads across Hawai‘i.
For contest rules, app instructions and leaderboard updates, visit www.dtric.com/drivealohachallenge.
About DTRIC Insurance Company, Limited
Established in 1992, DTRIC Insurance Company, Limited, offers personal lines of insurance including auto, homeowners, renters, and umbrella policies. DTRIC is a member of MS&AD Insurance Group, Japan’s largest insurance holding company and the eighth largest property and casualty insurance group in the world. Learn more at www.dtric.com.
About Cambridge Mobile Telematics
Cambridge Mobile Telematics (CMT) is the world’s largest telematics service provider. Its mission is to make the world’s roads and drivers safer. The company’s AI-driven platform, DriveWell Fusion®, proactively identifies and reduces driving risk, leading to fewer crashes and injuries, making mobility safer. To date, CMT’s technology has helped prevent over 93,000 crashes and protected more than 50,000 people from serious injuries worldwide. CMT partners with insurers, automakers, commercial mobility companies, and the public sector to measure risk, detect crashes, provide life-saving assistance, and streamline claims. Headquartered in Cambridge, MA, CMT operates globally with offices in Budapest, Chennai, Seattle, Tokyo, and Zagreb. Learn more at www.cmt.ai.