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August Bank Holiday
Distraction increases 15% during the August Bank Holiday
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Christmas
Distraction’s up 40% on Christmas. Speeding surges 8x in the morning
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Back to School
Distraction increases by over 5% during peak school drop-off and pick-up times in back-to-school week.
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Easter
On Easter, screen interaction jumps to 1 minute and 5 seconds, a 19.8% increase.
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Christmas (2024)