Could insurance discounts motivate drivers to put their phones away?
Distracted driving has surpassed drunk driving as consumers’ number one safety concern on the road, according to a recent survey by Cambridge Mobile Telematics (CMT).
Sixty-three percent of respondents to the U.S.-based survey said they had a greater fear of distracted drivers on the roads than they did of intoxicated drivers, while 75% said they see people using their phones behind the wheel every single day.
“These numbers illustrate the severity of the distracted driving epidemic, and highlight the urgent need for a new approach that combats distracted driving through technology and consumer incentives to motivate behavior modification,” CMT co-founder and chief scientist Sam Madden said in a news release.
CMT says laws against cellphone use proved to be less of an incentive to reduce distracted driving than receiving discounts from insurance providers—something that 79% of respondents said would encourage them to be on their best behavior.\